Online Marketing Management (in English)

Practical knowledge for an effective online marketing strategy – online seminar

In this live-online-seminar, you will learn about all the important channels, platforms and tools of online marketing. The focus is on search engine optimization (SEO), development of marketing plans, Google Analytics and Google Ads as well as content marketing and social media marketing – with many practical examples.

Develop effective strategies to increase your digital reach!

Use the potential of digital marketing strategically: This online course teaches you how to develop marketing plans and use affiliate marketing efficiently. You'll also learn essentials about email & newsletter marketing and online PR. You'll get practical tips and techniques for a successful implementation of these actions on various platforms such as Facebook, Instagram, LinkedIn and more.

Wähle ein Startdatum

Startdatum

Sprache

Einheiten

8 UE

à 45 Minuten

Teilnehmerzahl

max. 15

Preis

379,00 €

inkl. MwSt.

Online Marketing Management (in English)

Module

Introduction to online marketing management

Definition and terms in online marketing
Trends and new developments

Online marketing strategy

Targeting and target groups
Choosing the best channels

Search engine optimization – SEO

Basics and on-page optimization
Off-page optimization

Search engine marketing – Google Ads

Introduction and campaign structure
Keyword research

Web analytics – Google Analytics

Introduction and configuration
Data collection and reporting

Development of marketing plans and concepts

Market and competition analysis
Definition of goals and planning

Affiliate marketing

Basics and partner selection
Performance tracking and measuring

E-mail and newsletter marketing

Developing an e-mail marketing strategy
Creating and sending newsletters

Content and social media marketing

Strategy and content creation
Platform selection and profile optimization

Evaluation and reporting

Key performance indicators (KPIs)
Reporting and optimization

Voraussetzungen für diesen Kurs

Requirements for live participation:

Customary desktop computer or laptop (64-bit), headset, webcam
Stable internet connection
At least 2 GB of RAM
Download and installation of alfaview (free of charge for you!)

Short preparation check:

Create profile or login and book desired course www.alfatraining.com
Download and install video conferencing software www.alfaview.com
Check technical equipment (computer, headset and webcam)
Log back in to your profile at www.alfatraining.com and test everything

The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!

Allgemeine Voraussetzungen

Für eine Live-Teilnahme unbedingt erforderlich:

Handelsüblicher Computer (64-bit), Headset, Webcam
Mind. 2 GB Arbeitsspeicher
Stabile Internetverbindung
Download und Installation alfaview (für dich kostenfrei)

Kurzer Vorbereitungscheck:

Profil anlegen oder Login und gewünschten Kurs buchen auf www.alfatraining.com
Videokonferenzsoftware herunterladen und installieren auf www.alfaview.com
Technik prüfen (Computer, Headset und Webcam)
Auf www.alfatraining.com in dein Profil einloggen und alles testen

Die Veranstaltung findet live und online statt, bitte prüfe mindestens 2-3 Tage vor Kursbeginn dein Equipment und installiere dir rechtzeitig die Videokonferenzsoftware alfaview (für dich kostenfrei). Solltest du ein Firmennetzwerk bzw. einen Firmenrechner nutzen, kläre bitte zuvor die Installation sowie Verwendung von alfaview mit der entsprechenden Abteilung.

Du interessierst dich für den Kurs, bist aber unsicher, ob du buchen sollst?

Bitte beachte, dass Veranstaltungen nur dann durchgeführt werden können, wenn eine Mindestanzahl an Teilnehmenden erreicht ist. Also buche möglichst frühzeitig oder kontaktiere uns!

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Online Marketing Management (in English)

Practical knowledge for an effective online marketing strategy – online seminar

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