Content Marketing Management (in English)

Inspiring content & convincing strategies – online seminar

In this live-online-seminar, you will learn the key concepts, techniques, and tools to effectively plan, create, and distribute unique and appropriate content for various channels such as corporate websites, blogs, and social media. Discover how to use high-quality and specific content to engage your target group, build communities, and establish long-term customer relationships.

Optimize your content marketing performance: Convince your target group with the right content strategy!

This online course will guide you through the process of content marketing – from strategic planning, target group analysis and developing unique content to measuring and analyzing success. Using inspiring practical examples, you will get useful tips and learn methods you can apply in your own content marketing.

Choose start date

Starting date

Language

Duration

8 Course units

à 45 minutes

Attendance

max. 15

Price

€379.00

Incl. Tax

Content Marketing Management (in English)

Module

Content marketing basics

What is content marketing?
Trends and new developments

Strategic planning in content marketing

Steps of the strategic content marketing process: strategy, analysis, conception, production, distribution, evaluation
Targeting and defining your target group
Developing a content marketing strategy
Content formats

Content creation and distribution

Creating unique and meaningful content
Storytelling in content marketing
Content optimization for search engines (SEO)
Content curation and UGC (User Generated Content)
Content distribution through different channels
Social media strategies for content marketing

Measuring success in content marketing

Key Performance Indicators (KPIs) and metrics in content marketing
Conversion tracking and lead generation

Prerequisites for this course

Requirements for live participation:

Customary desktop computer or laptop (64-bit), headset, webcam
Stable internet connection
At least 2 GB of RAM
Download and installation of alfaview (free of charge for you!)

Short preparation check:

Create profile or login and book desired course www.alfatraining.com
Download and install video conferencing software www.alfaview.com
Check technical equipment (computer, headset and webcam)
Log back in to your profile at www.alfatraining.com and test everything

The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!

General Prerequisites

Für eine Live-Teilnahme unbedingt erforderlich:

Handelsüblicher Computer (64-bit), Headset, Webcam
Mind. 2 GB Arbeitsspeicher
Stabile Internetverbindung
Download und Installation alfaview (für dich kostenfrei)

Kurzer Vorbereitungscheck:

Profil anlegen oder Login und gewünschten Kurs buchen auf www.alfatraining.com
Videokonferenzsoftware herunterladen und installieren auf www.alfaview.com
Technik prüfen (Computer, Headset und Webcam)
Auf www.alfatraining.com in dein Profil einloggen und alles testen

Die Veranstaltung findet live und online statt, bitte prüfe mindestens 2-3 Tage vor Kursbeginn dein Equipment und installiere dir rechtzeitig die Videokonferenzsoftware alfaview (für dich kostenfrei). Solltest du ein Firmennetzwerk bzw. einen Firmenrechner nutzen, kläre bitte zuvor die Installation sowie Verwendung von alfaview mit der entsprechenden Abteilung.

Du interessierst dich für den Kurs, bist aber unsicher, ob du buchen sollst?

Bitte beachte, dass Veranstaltungen nur dann durchgeführt werden können, wenn eine Mindestanzahl an Teilnehmenden erreicht ist. Also buche möglichst frühzeitig oder kontaktiere uns!

Exact course days and times

Content Marketing Management (in English)

Inspiring content & convincing strategies – online seminar

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